![]() Mascots are universal, mass-market icons both children and adults alike recognise them and this doesn't apply to Joel and Ellie. If I was in PlayStation marketing and I wanted a 'mascot' at the front and centre of the next marketing campaign I'd be looking at Astro Bot or Joel and Ellie as the most popular characters in the stable but even then Astro is a stretch as a true mascot (lacking the mass market recognition of Sonic or Mario, Kermit or Mickey Mouse) and Joel and Ellie are characters that lack the cartoonish appeal most typically associate with a brand mascot like a Mickey Mouse. ![]() Sony don't really have a character that was around at the time pre-internet that conjures memories like Mario and Sonic can or that will draw the amount of engagement they have through their respective films. Only Nintendo and Sega have the legacy of their mascots and their ability to sell mass market films and additionally a theme park in the case of Mario. Sony's prominence came later when the idea of a mascot was waning a little and now in the modern era of consoles it's kind of irrelevant for Sony. ![]() I think there's a misplaced desire amongst some for Sony to have a 'mascot' in the same way Mario is to Nintendo what Sonic is to Sega.įor PlayStation though the idea of a mascot is a bit outdated. Fire And Steel is one of the best platformer games with a unique story set during World War II and in which the players get to control a dragon while burning and blowing up.
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